Bay Street’s latest strategy meetings with a cross-section of prominent art families—those exploring art licensing pathways for global hospitality partners—confirm the alignment. We’ve seen firsthand how these families view universities and mixed-use education corridors as long-horizon cultural assets. It’s no coincidence that the ones with early art-anchored hospitality deals are now watching Hong Kong’s educational policy with acute interest.
As Colliers rightly points out in its white paper, Building Hong Kong into an International Education Hub, the city’s future will be defined by its ability to translate policy into infrastructure. That infrastructure, however, won’t just be concrete and MTR stations—it will be cultural, intellectual, and aesthetic.
“In the Experience Economy, the memory itself becomes the product.”
— B. Joseph Pine II & James H. Gilmore, The Experience Economy
Hong Kong has the opportunity to embed that memory not just in hospitality, but in the educational spine of the city itself.
Let’s not sugarcoat the macro here. The 73,700 non-local students currently in Hong Kong are expected to more than double to 175,000 by 2028. But only 38,000 hostel beds exist. The gap is glaring.
This is not merely a supply-demand mismatch. It’s a multi-asset class opportunity. Grade B and C office buildings? Retail podiums? Underleveraged hotels? Bay Street’s framework treats these not as distressed leftovers but as conversion catalysts—assets waiting for a re-rating.
Case in point: Hong Kong Metropolitan University’s conversion of Urbanwood Hung Hom Hotel into a student residence, and CityU’s transformation of Inter-Continental Plaza’s retail podium into classrooms. These are not one-off moves. They signal a broader shift toward what Bay Street terms “Institutional Mixed-Use: IQ Meets IRR.”
“Luxury must be anchored in long-term positioning, consistency, and cultural relevance.”
— Michel Chevalier & Gerald Mazzalovo, Luxury Brand Management
That positioning doesn’t apply to education per se—but it absolutely does to the kind of education precincts that Hong Kong is now underwriting. The ability to embed art, history, and heritage into these new nodes will distinguish the winners from the also-rans.
Hung Shui Kiu is being touted as Hong Kong’s first university town. That’s promising—but precarious. With only five hectares currently zoned for post-secondary use, and adjacent sites flagged for logistics and industrial uses, there’s a very real risk that the “education hub” brand collapses into a fragmented industrial park with a few scattered classrooms.
The MTR isn’t scheduled to open until 2030. Other university town sites? Not until 2034. If the government expects to compete globally for the best students, then academic and residential infrastructure must arrive years ahead of rail.
At Bay Street, we’ve flagged this timing mismatch to several of our partners—especially those with international boarding school franchises, art licensing ambitions, and operator brands seeking a foothold in Asia. We’ve made it clear: whoever moves first into Hung Shui Kiu with a serious, branded education-residence-retail offer will own not just mindshare, but land-value upside.
“The business of hospitality is no longer about beds and meals—it is about ecosystems.”
— J.R. Walker, The Business of Hospitality and Tourism
And education precincts are perhaps the most scalable, defensible ecosystems of all.
Bay Street does not interpret Hong Kong’s education pivot as an altruistic endeavor. This is a structured bet on talent-driven growth, policy-enabled yield compression, and asset reclassification. It touches hospitality (hotels as hostels), real estate (Grade B/C offices), and consumer retail (mixed-use conversion). But most importantly, it changes where capital goes when it seeks defensibility in Asia.
From our seat, education is no longer a passive sector—it is a driver of blended-use opportunity. For developers, that means monetizing early-mover permissions. For operators, it means thinking beyond just managing student housing. And for our art family partners, it means anchoring new institutions with licensed heritage that tells a deeper story.
In short: education in Hong Kong has become investable—not as a school, but as a system.
The policy framework is now in place. The market will sort who capitalizes. Our view: the next tier of global education hubs will be defined not by ivy, but by infrastructure. Hong Kong just put its hand up.
Will the market respond in time?
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